PRINT & DIGITAL AD DESIGN2012-2020
I designed 100's of print and digital ads for local and regional clients while working for The Stranger and Portland Mercury newspapers. I coordinated with sales execs to confirm a brief for each ad, worked up proofs, incorporated feedback and revisions, and built ads to appropriate specs.
On average, I worked on 20-30 ads per week - the scope of builds ranged from making minor updates, to significant overhauls, to designing new ads from scratch. Clients included concert venues, bars and restaurants, local retailers and service providers, political campaigns, community organizations, seasonal events, and more. I built ads using client supplied art and logos, stock art, and original elements as needed.
Time management skills were critical to meeting multiple weekly deadlines, as was impeccable organization since I was corresponding with several sales reps, and managing files for tens of ads each week. The crux of this role was finding a balance between fast turn arounds (days, hours, or minutes), good design, and client satisfaction.
BEST OF HUMP!Design, Print + Digital Production
I handled design and production for Best of HUMP!, a lineup of jury and audience favorite films from HUMP!'s nearly 20 years of festivals; it was shown regionally and went on a limited national tour. A sophisticated, classic approach was the only way to go. Photo by the legendary Kelly O. Each city the festival toured required print and digital marketing materials including postcards, print and digital ads, social media assets, posters, promo slides, and more.
DIGITAL MEDIA KITDesign, Layout + Infographics
I designed multipage print and digital media kits for The Stranger and Portland Mercury, with special focus on infographics and data organization. The raw information for these kits is dense, so breaking it into clear, concise, engaging parts was priority.
For the digital media kit, I constructed example ad space maps in Photoshop using screenshots from our sites and existing digital ads; each ad space is clearly labeled and described in the periphery. Mobile ad spaces and the translation of ad space from desktop to mobile are also explained.
“HOW TO SUBMIT” INFOGRAPHICSDesign, Ilustration + Infographics
When working for HUMP! and SPLIFF Film Festivals I designed “How to Submit” infographics that outlined the submission process using custom composite vector illustrations. These were used in various digital settings, the examples shown here are formatted for Instagram stories and a pre-film slide.
SHOP LOCAL CATALOGUE
Publication Design, Layout + Print Production
From 2016-2017 I was responsible for cover-to-cover design and production for The Stranger's Shop Local Catalogue, a seasonal advertising supplement. This project had multiple stages, several collaborators, and many moving parts that I wove into one polished and festive final product.
Creating Shop Local started with content management - I coordinated with the sales team to manage and organize "items" (ad space) bought by advertisers. I created a PDF form for sales execs to use when collecting item elements, this was convenient for sales execs and advertisers, and helped me ensure the information was complete and to spec. I corresponded with sales execs about necessary changes, edited images, and prepped all the content for layout and publication. With the help of the sales team, I organized the year's items into fun categories our readers could identify with, then laid them out on catalogue style pages.