BAD GIRL ALCHEMY PODCAST
Branding, Identity Design + Illustration
Bad Girl Alchemy was a witchy podcast about tarot reading and herb lore. Our goal was to attract and hold space for introspective, creative, forward-thinking witches who were also fun and thoughtfully rebellious. I contributed to brand development and was responsible for identity design and illustration.
The logo projects attitude, energy, and playfulness; I crafted it using digitally drawn hand lettering adorned with illustrated magical symbols. I chose color palettes that could be applied individually or used all together for a full-on party vibe.