BAD GIRL ALCHEMY PODCAST
Branding, Identity Design + Illustration
Bad Girl Alchemy was a witchy podcast about tarot reading and herb lore. Our goal was to attract and hold space for introspective, creative, forward-thinking witches who were also fun and thoughtfully rebellious. I contributed to brand development and was responsible for identity design and illustration.
The logo projects attitude, energy, and playfulness; I crafted it using digitally drawn hand lettering adorned with illustrated magical symbols. I chose color palettes that could be applied individually or used all together for a full-on party vibe.
GIVEAWAY DAYSIdentity Design, Key Art + Digital Production
The sales team at The Stranger developed this idea for a marketing promotion, but it needed branding, key art, and digital assets to get started. This campaign was entirely digital and promoted across The Stranger’s websites and on social media.
I chose a typeface with subtle but not overt holiday vibes for the logo and opted for a peaceful winter landscape for the visual. Since digital spaces are often crowded and busy, I planned to draw the viewer’s attention by offering their eye a place to rest. I started with a stock vector illustration and customized the color palette, elements, and composition to suit various asset formats.
This promo was so successful that we offered it again a few months later, so I updated the illustration and color palette to reflect the seasonal change. This project received notable positive feedback from my colleagues, who spent loads of time looking at our website.