GIVEAWAY DAYS

Identity Design, Key Art + Digital Production
2019




The sales team at The Stranger developed this idea for a marketing promotion, but it needed branding, key art, and digital assets to get started. This campaign was entirely digital and promoted across The Stranger’s websites and on social media.

I chose a typeface with subtle but not overt holiday vibes for the logo and opted for a peaceful winter landscape for the visual. Since digital spaces are often crowded and busy, I planned to draw the viewer’s attention by offering their eye a place to rest. I started with a stock vector illustration and customized the color palette, elements, and composition to suit various asset formats.

This promo was so successful that we offered it again a few months later, so I updated the illustration and color palette to reflect the seasonal change. This project received notable positive feedback from my colleagues, who spent loads of time looking at our website.
© Chelcie Blackmun 2021